A move to the virtual space does not change the basic rules of marketing, PR and communications but the medium and a changing world dictates new tools and methods working alongside traditional advertising...
We are a full service marketing and communications company. A move to the virtual space does not change the basic rules of marketing, PR and communications but the medium and a changing world...
We can build and maintain campaigns that maximise click-thru rates and cross promote products and customers.
We can also do the regular marketing stuff like advertising, corporate promotions and preparation of artwork and printed materials. We are used to working in the leading global markets like UK, Europe and North America.
We can equally advise on the effectiveness of your current site(s) and suggest changes to better work with your total marketing campaign.
Product databases are essential for efficient cataloguing and customer communications. Whether it is for your distributors, retail end-user or internal customer service...
Enform is a management consultancy company focussed on connecting with people on our clients behalf. We find and connect with people through electronic media in significant conversation on the brand's / client's behalf to solve problems and promote growth by education, inspiration and knowledge to persuade consumers to act. We understand the modern consumer wants to communicate directly with the principal where strong benefits may be achieved in loyalty, retention, word of mouth advocacy and brand equity.
We make sure that you get the 3 people that like your product talking the most and the 11 people that don't, talking the least. And we do that by building customer and user networks. The modern consumer wants and expects to communicate directly with the brand and those that open the dialogue enjoy a significant edge over those who don't. However, we understand that as the brand owner it can be very time consuming and frustrating to participate directly and deal with the consumer on their terms but it comes at a price.
Quite simply, we talk to people making sure that they like you, your brand and your product and then help out if they don't. We can do it directly on your behalf, train and advise your people how to do it better or do both. Of course it's not about a chat over tea and scones or coffee and biscuits but it could include that. The reality is that we start with an electronic audit that indentifies your current position, the strengths and potential weaknesses and then a suggested action plan built around a core virtual communication strategy.
“I have consulted Jim on a number projects in the ITC space in order to augment marketing activities of my clients. I have found his advice up to the minute and tailored for each situation.”
Markets are conversations. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.
As a direct result, markets are getting smarter-and getting smarter faster than most companies .
The Cluetrain Manifesto - 1999 Levine, Locke, Searls & Weinberger
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