Enform created the term “usomer” to describe the user or customer that actually makes the buying decision. So why not just call them the customer or user?
Because in many industries and markets the ultimate buying decision is split between several possible levels in the distribution chain or vertical channel. Equally, the same product may appeal to [...]
Monthly Archives: August 2009
Enform, define “usomer”?
August 17, 2009 – 10:10 am
Enform launches automotive performance products usomer survey 2009
August 16, 2009 – 4:08 pm
Its a good thing to know what your customers think and how they behave. We thought we’d try and help by launching an online global survey to ask usomers (customer or users) what they think and how they see the automotive performance industry and its brands.
If you’d like to help (or just have a rant) [...]
Disc Brakes Australia working on new web site
August 16, 2009 – 1:34 pm
DBA looks at opportunities in social media through a new and expanded online presence. Here’s what DBA Steve has to say about it.
Hi there,
Its been some time since we spoke and I just wanted to say hello again and let you know what’s been happening at DBA.
The global downturn has affected everyone and most everything, particularly the car [...]
Facebook matures, good and bad
August 10, 2009 – 11:58 am
Some interesting recent stats on Facebook Everything You Never Knew About Facebook, also summarised below.
Meanwhile sub 18 year olds are leaving or avoiding Facebook and fragmenting into other sites that are yet to register on business radar. Arguments are starting over kids rejecting parents as “Friends” and the whole thing is starting to migrate toward [...]
Highlights of Australian Business Travel Survey 2009
August 3, 2009 – 3:16 pm
Have a look at the Powerpoint presentation showing graphed highlights of some of the results from the Enform Australian Business Travel Survey 2009.
Enform Australian Business Travel Survey 2009
View more presentations from Jim Gurieff.
Enform releases results of Australian Business Travel Survey 2009
August 2, 2009 – 7:53 pm
Enform Networks releases the results of Australia’s first comprehensive business travel survey covering brands, technology, emerging trends and the realities of a changed economic climate.
Enform targeted over 300 Australian based senior executives in the corporate sector who regularly travel and those who manage, administer and/or arrange corporate travel on behalf of the business.
The Enform Networks’ [...]
What is a Net Promoter Score or NPS*?
Enform Networks is not aligned with Satmetrix or Bain & Co though we value and use the NPS* system to help clients build better and stronger brands that can grow at a faster rate. Global research (including Australia) has shown that brands with the highest NPS in their sector consistently out perform their competitors in [...]