A mistake web designers often make concerning web design is choosing cool design over usability, all because opponents of site usability ruled that a complex web design was always better than a simple one. Needless to say, hundreds of millions of dollars have gone to waste on websites with flashy designs but poor user interfaces [...]
Monthly Archives: February 2012
Study Takes Closer Look at Facebook Users’ Activities and Habits
February 18, 2012 – 1:02 pm
A recent study done by Pew Internet delved deep into the social networking habits of Facebook users. Unlike other previous studies that only scratched the surface through interviews and surveys, Pew Internet’s study was different because researches were actually given access to respondents’ Facebook logs. Researchers were able to better investigate the different activities of [...]
Retailers Identify Business Opportunities in E-commerce
February 11, 2012 – 9:02 pm
According to a marketing report published in January this year by RSR Research, retailers boasting of sales growth of more than 4 percent now see a number of valuable e-commerce opportunities. The study notes that around 65 percent of those surveyed considered enhancing their online merchandising and assortment, followed by 61 percent identifying photo and [...]
Personalised Email Marketing Still Going Strong
February 5, 2012 – 2:44 pm
With the rise of social media, it may seem that email marketing is taking the backseat, but a recent study says otherwise. According to a survey conducted by Emailvision in November 2011, online marketing professionals in the United States and Europe place much importance in customized and targeted email marketing campaigns. In fact, a surprising [...]