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we work hard and smart to increase brand awareness and build usomer loyalty. Enform provides advice, strategies, tools and training including SEO to improve consumer advocacy.

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Author Archives: Jim Gurieff

Facebook becomes bigger hit than Google

Chris Nuttall and David Gelles have reportered in the Financial Times  (Published: March 16 2010) that social networking website Facebook has capped a year of phenomenal growth by overtaking Google’s popularity among US internet users, with industry data showing it has scored more visits on its home page than the [...]

Wordbook lets Enform and Wordpress post on Facebook

Just a quick little test of the new Wordbook plugin for Wordpress that allows direct post of blogs onto your Facebook page… pretty cool!

Browser wars and you, Explorer vs Mozilla

I’ve tried to stay out of this battle for the past 3 years but the last few days have seen me enter the fray. The attached screen shot from Google Analytics for a typical web site shows 55% of visitors have Internet Explorer followed by Mozilla Firefox with 32%. Digging deeper we see that Explorer version [...]

Enform Automailer custom templates

If you like the Automailer idea but want to make sure you have your own unique look and feel, just ask us about building custom templates. Apart from the standard, simple  multi-column formats most often used we can also build custom templates as colourful or as simple as you’d like.
The options are only limited by [...]

Web analytics, use it or ignore it and hope your competitor does too.

Web analytics is one of the most powerful yet underrated online marketing tools on the web. Google Analytics is not the most powerful but it has one significant advantage over many others – its free.
Wikipedia defines web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web [...]

Do Enform employees have a life?

Yes we do. And though some of our clients may not be happy about the fact that we do have some time off, here are some boasting shots of a couple of the trout we caught on a recent camping trip to the NSW alpine country.
The larger fish is a 2.6kg Brown [...]

Convert generic Google image referrals to keyword data

The good news is that you’re site is getting heaps of referrals from Google images, thet bad news is that they all resolve to a generic images URL. How do we find the referring or keyword text?
 Ten points to Beno John for putting together a solution using this script . Once done, you can then track [...]

Enform Automailer for professional permission based email marketing

Permission based email marketing is still the core of any successful online marketing strategy and is essential for both staying in touch with your existing customers, promoting leads to new customers and finding new prospects. When coupled with a strong web site and a pro-active subscriber and user focus its easy to get your customer [...]

Enform releases results of Australian automotive performance usomer survey 2009

Enform has released the results of the Australian performance products usomer survey to help automotive performance brands better understand their customer and the rapidly changing market.  Enform targeted over 15,000 performance enthusiasts and industry participants and invited them to complete an online survey. 
 The survey covered the following issues:

sources of performance product information and research used
purchasing intentions including [...]

What is a Net Promoter Score or NPS*?

Enform Networks is not aligned with Satmetrix or Bain & Co though we value and use the NPS* system to help clients build better and stronger brands that can grow at a faster rate. Global research (including Australia) has shown that brands with the highest NPS in their sector consistently out perform their competitors in [...]

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