Its a good thing to know what your customers think and how they behave. We thought we’d try and help by launching an online global survey to ask usomers (customer or users) what they think and how they see the automotive performance industry and its brands.
If you’d like to help (or just have a rant) [...]
Author Archives: Jim Gurieff
Enform launches automotive performance products usomer survey 2009
August 16, 2009 – 4:08 pm
Disc Brakes Australia working on new web site
August 16, 2009 – 1:34 pm
DBA looks at opportunities in social media through a new and expanded online presence. Here’s what DBA Steve has to say about it.
Hi there,
Its been some time since we spoke and I just wanted to say hello again and let you know what’s been happening at DBA.
The global downturn has affected everyone and most everything, particularly the car [...]
Facebook matures, good and bad
August 10, 2009 – 11:58 am
Some interesting recent stats on Facebook Everything You Never Knew About Facebook, also summarised below.
Meanwhile sub 18 year olds are leaving or avoiding Facebook and fragmenting into other sites that are yet to register on business radar. Arguments are starting over kids rejecting parents as “Friends” and the whole thing is starting to migrate toward [...]
Highlights of Australian Business Travel Survey 2009
August 3, 2009 – 3:16 pm
Have a look at the Powerpoint presentation showing graphed highlights of some of the results from the Enform Australian Business Travel Survey 2009.
Enform Australian Business Travel Survey 2009
View more presentations from Jim Gurieff.
Enform releases results of Australian Business Travel Survey 2009
August 2, 2009 – 7:53 pm
Enform Networks releases the results of Australia’s first comprehensive business travel survey covering brands, technology, emerging trends and the realities of a changed economic climate.
Enform targeted over 300 Australian based senior executives in the corporate sector who regularly travel and those who manage, administer and/or arrange corporate travel on behalf of the business.
The Enform Networks’ [...]
Credibility or simply a fashion statement?
July 31, 2009 – 4:04 pm
British ministers get Twitter guide
That’s the heading of a recent article in The Australian newspaper, link
http://www.australianit.news.com.au/story/0,24897,25851720-15306,00.html
Apart from the endorsement and implied credibility for what is obviously becoming one of the most important broadcast social media channels of the day, there are a number of really interesting points here… but wait. Didn’t I just say “broadcast” social media? Isn’t [...]
Another Enform
July 27, 2009 – 10:13 pm
A new sub-brand from a global brand, chicken and egg? http://tinyurl.com/lxkrxy
Whiteline launches new web site
July 27, 2009 – 9:47 pm
Whiteline launches its revamped web site with a fresh focus on social media and Web 2.0. Whiteline was one of the pioneers consumer advocacy and an early adopter of web technologies. With a global focus, the site follows the brand offering global dealer and distributor integration.
Enform Networks completes the Australian Business Travel Survey – 2009
May 16, 2009 – 11:08 pm
Enform Networks has just completed the first Australian Business Traveler Survey. The survey was conducted via a combination of web questionnaire and telephone follow-up during April and May 2009. In conjunction with a leading Australian TMC, 300+ qualified respondents delivered answers to questions relating to;
Business travel management in the current economic climate
Business and corporate travel [...]
Enform, define “usomer”?
Enform created the term “usomer” to describe the user or customer that actually makes the buying decision. So why not just call them the customer or user?
Because in many industries and markets the ultimate buying decision is split between several possible levels in the distribution chain or vertical channel. Equally, the same product may appeal to [...]