Jack Witowski was only a few days old, but he could tell his parents and the nurses that noise bothered him and he’d rather not be touched. His face would turn red and he’d stiffen his arms and legs.

“It was really difficult to think this is my baby and I’m disturbing him,” says Jack’s mother, Kathy, of Chicago. But with the nurse’s help, Kathy and her husband, Bill, soon learned how to read and respond to Jack’s special signals.

The beginning of Conversational Social Media?