Second on our list of Social Media Myths, “I can’t measure the effects of my Social Media efforts.”
Unlike traditional marketing where you can simply give out flyers on the street and wait for potential customers to start making them calls and visits to measure your efforts, it takes more to measure social media. It might [...]
Peter Wylie of SocialMediaExaminer sheds some light on the top 5 myths that’s been keeping a huge number of businesses away from an effective marketing medium, social media.
1st Social Media Misconception: My Customers Don’t Do Social Media
On top of the list is probably the most shocking of them all, there are actually a lot of [...]
Chris Nuttall and David Gelles have reportered in the Financial Times (Published: March 16 2010) that social networking website Facebook has capped a year of phenomenal growth by overtaking Google’s popularity among US internet users, with industry data showing it has scored more visits on its home page than the [...]
Just a quick little test of the new Wordbook plugin for Wordpress that allows direct post of blogs onto your Facebook page… pretty cool!
I’ve tried to stay out of this battle for the past 3 years but the last few days have seen me enter the fray. The attached screen shot from Google Analytics for a typical web site shows 55% of visitors have Internet Explorer followed by Mozilla Firefox with 32%. Digging deeper we see that Explorer version [...]
Yes we do. And though some of our clients may not be happy about the fact that we do have some time off, here are some boasting shots of a couple of the trout we caught on a recent camping trip to the NSW alpine country.
The larger fish is a 2.6kg Brown [...]
British ministers get Twitter guide
That’s the heading of a recent article in The Australian newspaper, link
http://www.australianit.news.com.au/story/0,24897,25851720-15306,00.html
Apart from the endorsement and implied credibility for what is obviously becoming one of the most important broadcast social media channels of the day, there are a number of really interesting points here… but wait. Didn’t I just say “broadcast” social media? Isn’t [...]
A new sub-brand from a global brand, chicken and egg? http://tinyurl.com/lxkrxy
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Enform, define “usomer”?
Enform created the term “usomer” to describe the user or customer that actually makes the buying decision. So why not just call them the customer or user?
Because in many industries and markets the ultimate buying decision is split between several possible levels in the distribution chain or vertical channel. Equally, the same product may appeal to [...]