Enform Networks is not aligned with Satmetrix or Bain & Co though we value and use the NPS* system to help clients build better and stronger brands that can grow at a faster rate. Global research (including Australia) has shown that brands with the highest NPS in their sector consistently out perform their competitors in [...]
Enform created the term “usomer” to describe the user or customer that actually makes the buying decision. So why not just call them the customer or user?
Because in many industries and markets the ultimate buying decision is split between several possible levels in the distribution chain or vertical channel. Equally, the same product may appeal to [...]
Some interesting recent stats on Facebook Everything You Never Knew About Facebook, also summarised below.
Meanwhile sub 18 year olds are leaving or avoiding Facebook and fragmenting into other sites that are yet to register on business radar. Arguments are starting over kids rejecting parents as “Friends” and the whole thing is starting to migrate toward [...]
British ministers get Twitter guide
That’s the heading of a recent article in The Australian newspaper, link
http://www.australianit.news.com.au/story/0,24897,25851720-15306,00.html
Apart from the endorsement and implied credibility for what is obviously becoming one of the most important broadcast social media channels of the day, there are a number of really interesting points here… but wait. Didn’t I just say “broadcast” social media? Isn’t [...]
© 2010 Enform NETWORKS. Design by mikizzi.com
TV, Internet Will Lead Advertising Back Up As Print Wanes
Publicis Groupe’s ZenithOptimedia is revising up its forecast of 2010 global advertising growth from 0.9 percent to 2.2 percent – its second consecutive upgrade following 18 months of downgrades.
Across the media, it’s largely thanks to an anticipated 4.3 percent more TV ad money [...]