Pagination: Tips on Doing it Right One of the many basic tenets of online content creation is to avoid pagination, or the dividing of content into separate multiple pages. This is especially true for linear articles that should ideally be placed in a single web page instead of being broken down into multiple screens, [...]
As if predicting how badly Facebook’s IPO would go, General Motors pulled out all its ads (an investment estimated to be around $10 million) from the social network due to lacklustre results—a sentiment they are not alone in voicing. In a report on the Wall Street Journal, company representatives pointed out that paid ads on [...]
Publicis Groupe’s ZenithOptimedia is revising up its forecast of 2010 global advertising growth from 0.9 percent to 2.2 percent – its second consecutive upgrade following 18 months of downgrades. Across the media, it’s largely thanks to an anticipated 4.3 percent more TV ad money and 12.9 percent more online ad spending. But newspapers and magazines [...]
Chris Nuttall and David Gelles have reportered in the Financial Times (Published: March 16 2010) that social networking website Facebook has capped a year of phenomenal growth by overtaking Google’s popularity among US internet users, with industry data showing it has scored more visits on its home page than the search engine. In a sign [...]
Web analytics is one of the most powerful yet underrated online marketing tools on the web. Google Analytics is not the most powerful but it has one significant advantage over many others – its free. Wikipedia defines web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing [...]
Enform has released the results of the Australian performance products usomer survey to help automotive performance brands better understand their customer and the rapidly changing market. Enform targeted over 15,000 performance enthusiasts and industry participants and invited them to complete an online survey. The survey covered the following issues: sources of performance product information and research used [...]
Enform Networks is not aligned with Satmetrix or Bain & Co though we value and use the NPS* system to help clients build better and stronger brands that can grow at a faster rate. Global research (including Australia) has shown that brands with the highest NPS in their sector consistently out perform their competitors in [...]
Its a good thing to know what your customers think and how they behave. We thought we’d try and help by launching an online global survey to ask usomers (customer or users) what they think and how they see the automotive performance industry and its brands. If you’d like to help (or just have a [...]
Some interesting recent stats on Facebook Everything You Never Knew About Facebook, also summarised below. Meanwhile sub 18 year olds are leaving or avoiding Facebook and fragmenting into other sites that are yet to register on business radar. Arguments are starting over kids rejecting parents as “Friends” and the whole thing is starting to migrate [...]
Have a look at the Powerpoint presentation showing graphed highlights of some of the results from the Enform Australian Business Travel Survey 2009. Enform Australian Business Travel Survey 2009 View more presentations from Jim Gurieff.