Chris Nuttall and David Gelles have reportered in the Financial Times (Published: March 16 2010) that social networking website Facebook has capped a year of phenomenal growth by overtaking Google’s popularity among US internet users, with industry data showing it has scored more visits on its home page than the [...]
Enform has released the results of the Australian performance products usomer survey to help automotive performance brands better understand their customer and the rapidly changing market. Enform targeted over 15,000 performance enthusiasts and industry participants and invited them to complete an online survey.
The survey covered the following issues:
sources of performance product information and research used
purchasing intentions including [...]
Enform Networks is not aligned with Satmetrix or Bain & Co though we value and use the NPS* system to help clients build better and stronger brands that can grow at a faster rate. Global research (including Australia) has shown that brands with the highest NPS in their sector consistently out perform their competitors in [...]
Its a good thing to know what your customers think and how they behave. We thought we’d try and help by launching an online global survey to ask usomers (customer or users) what they think and how they see the automotive performance industry and its brands.
If you’d like to help (or just have a rant) [...]
Some interesting recent stats on Facebook Everything You Never Knew About Facebook, also summarised below.
Meanwhile sub 18 year olds are leaving or avoiding Facebook and fragmenting into other sites that are yet to register on business radar. Arguments are starting over kids rejecting parents as “Friends” and the whole thing is starting to migrate toward [...]
Have a look at the Powerpoint presentation showing graphed highlights of some of the results from the Enform Australian Business Travel Survey 2009.
Enform Australian Business Travel Survey 2009
View more presentations from Jim Gurieff.
Enform Networks releases the results of Australia’s first comprehensive business travel survey covering brands, technology, emerging trends and the realities of a changed economic climate.
Enform targeted over 300 Australian based senior executives in the corporate sector who regularly travel and those who manage, administer and/or arrange corporate travel on behalf of the business.
The Enform Networks’ [...]
Enform Networks has just completed the first Australian Business Traveler Survey. The survey was conducted via a combination of web questionnaire and telephone follow-up during April and May 2009. In conjunction with a leading Australian TMC, 300+ qualified respondents delivered answers to questions relating to;
Business travel management in the current economic climate
Business and corporate travel [...]
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TV, Internet Will Lead Advertising Back Up As Print Wanes
Publicis Groupe’s ZenithOptimedia is revising up its forecast of 2010 global advertising growth from 0.9 percent to 2.2 percent – its second consecutive upgrade following 18 months of downgrades.
Across the media, it’s largely thanks to an anticipated 4.3 percent more TV ad money [...]