After all the hustle and bustle of Cyber Monday, or the 29th of November, Internet marketing research company, comScore, released figures showing that the ecommerce “holiday” saw online spending reach an all-time high of $1.028 billion, an increase of 16% over last year. This also makes this year’s Cyber Monday—a neologism first coined in 2005—the [...]
According to a recently released report by the Aberdeen Group, proper analysis and control of relevant customer information is a key factor in achieving success in marketing. The study, entitled “Predictive Analytics – Driving Sales with Customer Insights,” indicates that marketing companies and organizations that perform well have a significantly higher chance of obtaining access [...]
Online retailers seem to be growing optimistic as the holiday season quickly approaches. A recent study on the expectations of online entrepreneurs and retailers suggests that confidence in strong sales this year has improved by a significant margin over the last. According to a study BIGresearch did for Shop.org, a major percentage of online retailers [...]
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