Are your Product Images Costing you Sales? In the absence of a physical storefront, e-commerce or online shopping sites have to rely on a host of other features to compensate for the inability of consumers to touch, feel, wear, and smell products. For many years, this kind of interaction has been at the heart [...]

Never has it been more important for you to have an online presence and available 24 hours a day, 7 days a week. Sounds easy but how do you know it really is? Uptime and Downtime Websites unfortunately, are fickle things, running into hiccups both minor and major in nature from time to time. A [...]

  Pagination: Tips on Doing it Right One of the many basic tenets of online content creation is to avoid pagination, or the dividing of content into separate multiple pages. This is especially true for linear articles that should ideally be placed in a single web page instead of being broken down into multiple screens, [...]

  Giving the customer what they want is one of the most important goals of marketers and that includes being in the places they want to shop. A simple enough statement but not always considered by many in the automotive aftermarket parts industry. The last few years have seen an explosion in online retail sales of [...]

  When one needs to know more about a particular product, company or service, mostinternet users merely “Google” it and the first page of the search results come on display….but do they really get the most appropriate information?  With mostly “search-dependent” users in the internet, there is not much accurate data and most users are [...]