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Tag Archives: analytics

Facebook becomes bigger hit than Google

Chris Nuttall and David Gelles have reportered in the Financial Times  (Published: March 16 2010) that social networking website Facebook has capped a year of phenomenal growth by overtaking Google’s popularity among US internet users, with industry data showing it has scored more visits on its home page than the [...]

Web analytics, use it or ignore it and hope your competitor does too.

Web analytics is one of the most powerful yet underrated online marketing tools on the web. Google Analytics is not the most powerful but it has one significant advantage over many others – its free.
Wikipedia defines web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web [...]

Convert generic Google image referrals to keyword data

The good news is that you’re site is getting heaps of referrals from Google images, thet bad news is that they all resolve to a generic images URL. How do we find the referring or keyword text?
 Ten points to Beno John for putting together a solution using this script . Once done, you can then track [...]

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