Enform has released the results of the Australian performance products usomer survey to help automotive performance brands better understand their customer and the rapidly changing market.  Enform targeted over 15,000 performance enthusiasts and industry participants and invited them to complete an online survey. 

 The survey covered the following issues:

• sources of performance product information and research used
• purchasing intentions including most likely buying channels
• online sources used for researching or buying performance products
• performance brands used in Australia, awareness and related Net Promoter Scores (NPS)*

Jim Gurieff, director of Enform says, ”We believe the results of the survey have uncovered a great opportunity for any Australian automotive performance brand that is looking for export opportunities and more effective and efficient ways to market their products in the performance sector.”

 A highlight summary of the questions and answers can be downloaded here.

Enform Australian Business Travel Survey 2009

Enform Networks releases the results of Australia’s first comprehensive business travel survey covering brands, technology, emerging trends and the realities of a changed economic climate.

Enform targeted over 300 Australian based senior executives in the corporate sector who regularly travel and those who manage, administer and/or arrange corporate travel on behalf of the business.

The Enform Networks’ Business Travel Survey covered the following issues:

• business travel management in the current economic climate
• business and corporate travel trends in the current environment
• sources of travel information and research used
• technology, systems and how they relate to travel management
• user and traveler preferences and priorities
• business travel brands used in Australia, awareness and related Net Promoter Scores (NPS)*

*Net Promoter Score index – for more on this important consumer advocacy metric visit www.netpromoter.org

The linked en_biztravelsurvey2009_summary document provides details of the questions along with a short summary of key findings. Additional information is available upon request by contacting Enform Networks.

• Business travel management in the current economic climate
• Business and corporate travel trends in the current environment
• Sources of travel information and research used
• Technology, systems and how they relate to travel management
• User and traveller preferences and priorities
• Business travel brands used in Australia, awareness and related Net Promoter Scores (NPS)*

We hope to have a summary of the results soon.