Enform created the term “usomer” to describe the user or customer that actually makes the buying decision. So why not just call them the customer or user?
Because in many industries and markets the ultimate buying decision is split between several possible levels in the distribution chain or vertical channel. Equally, the same product may appeal to [...]
Tag Archives: business
Enform, define “usomer”?
August 17, 2009 – 10:10 am
Enform releases results of Australian Business Travel Survey 2009
August 2, 2009 – 7:53 pm
Enform Networks releases the results of Australia’s first comprehensive business travel survey covering brands, technology, emerging trends and the realities of a changed economic climate.
Enform targeted over 300 Australian based senior executives in the corporate sector who regularly travel and those who manage, administer and/or arrange corporate travel on behalf of the business.
The Enform Networks’ [...]
Enform Networks completes the Australian Business Travel Survey – 2009
May 16, 2009 – 11:08 pm
Enform Networks has just completed the first Australian Business Traveler Survey. The survey was conducted via a combination of web questionnaire and telephone follow-up during April and May 2009. In conjunction with a leading Australian TMC, 300+ qualified respondents delivered answers to questions relating to;
Business travel management in the current economic climate
Business and corporate travel [...]
What is a Net Promoter Score or NPS*?
Enform Networks is not aligned with Satmetrix or Bain & Co though we value and use the NPS* system to help clients build better and stronger brands that can grow at a faster rate. Global research (including Australia) has shown that brands with the highest NPS in their sector consistently out perform their competitors in [...]