Mission StatementHelping you build online customer networks and connections for your brand. Enform provides advice, strategies, tools and training including SEO to improve consumer advocacy, increase brand awareness and build usomer loyalty. |
Markets are conversations. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies The Cluetrain Manifesto - 1999 Levine, Locke, Searls & Weinberger |
You can now watch or download the Marketing Performance Auto Expo 2009 seminar here.
The greatest empowering tool for broadcasting information and opinions… to be continued…
“Mass communications graduates of a certain vintage like myself, need to take a reality check when considering social media. The principles learnt in theory are now rampaging across millions of computer screens globally.” Katrina Ganin
Jim
Jack Witowski was only a few days old, but he could tell his parents and the nurses that noise bothered him and he’d rather not be touched. His face would turn red and he’d stiffen his arms and legs.
“It was really difficult to think this is my baby and I’m disturbing him,” says Jack’s mother, [...]
And so we start communicating more and more, agriculture means we have more time on our hands and we start to create culture, religion and all the other trappings of civilization. Part of this leads to early forms of publishing and you could say that pottery, rock art and art in general are all forms [...]
… there wasn’t much really. But not long after that and with the creation of civilization we started to communicate with each other.
Before the internet, the printing press, the written word and even language, we as humans started to communicate and connect with each other and have kept at it ever since. What’s this got to [...]
Enform, define “usomer”?
Enform created the term “usomer” to describe the user or customer that actually makes the buying decision. So why not just call them the customer or user?
Because in many industries and markets the ultimate buying decision is split between several possible levels in the distribution chain or vertical channel. Equally, the same product may appeal to [...]