Automailer Campaign Dashboard

Permission based email marketing is still the core of any successful online marketing strategy and is essential for both staying in touch with your existing customers, promoting leads to new customers and finding new prospects. When coupled with a strong web site and a pro-active subscriber and user focus its easy to get your customer and product users to sign up and listen to what you have to say.

The Enform Automailer software package has been built specifically for our clients them better manage this very important aspect of electronic marketing, the email mail list.

The emphasis on “permissions” is critical here and is what separates your regular email from SPAM. Enform Automailer have all the tools you need to integrate with your web site for automatic user subscription as well as allowing for import upload of new subscriber or even manual addition all online via your own custom or XYS Pty Ltd portal.

Enform Automailer is state of the art and the most cost effective way to keep in touch with your clients without risking your online reputation or your mail server integrity.

To read more about it go to the Automailer page or ask us for an online

The usomer

Enform created the term “usomer” to describe the user or customer that actually makes the buying decision. So why not just call them the customer or user?

Because in many industries and markets the ultimate buying decision is split between several possible levels in the distribution chain or vertical channel. Equally, the same product may appeal to different market segments for different reasons.   

As a result, the ultimate end user or product consumer can be 2 to 3 times removed from the manufacturer. The automotive parts industry is a good example with many brands distributing their product through a WD or wholesale distributor first that then on-sells to a reseller or parts store that may then on-sell to a workshop or fitter who finally sells the product to the consumer.

Regardless of the length or complexity of the distribution chain, Enform defines the usomer as the person that ultimately makes the buying decision to purchase your brand and that can be the reseller shop that decides to stock your brand as the only solution for that product type, or the fitting shop that has a choice of brands but chooses yours for his customers or the traditional end consumer that asks for or chooses your brand by name, not just by function.       

Working to improve brand awareness, high NPS* or strong consumer advocacy is the key to profitable brand and company growth and the usomer is the logical target.   And the first step is to recognise who the usomer(s) is for your brand and sector and work accordingly to make sure they are happy to support and recommend your product. 

*Net Promoter Score index – for more on this important consumer advocacy metric visit www.netpromoter.org

“Mass communications graduates of a certain vintage like myself, need to take a reality check when considering social media.  The principles learnt in theory are now rampaging across millions of computer screens globally.” Katrina Ganin

Jim

“It was really difficult to think this is my baby and I’m disturbing him,” says Jack’s mother, Kathy, of Chicago. But with the nurse’s help, Kathy and her husband, Bill, soon learned how to read and respond to Jack’s special signals.

The beginning of Conversational Social Media?

Stuff that shows something of ones self, their opinions or beliefs to others. It could be groups, family or just a partner or spouse. Sure, I think that some would do it just for their own benefit  or to get it out of their system but I reckon the desire for 15 minutes of fame is as old as civilisation itself. A good mate of mine believes that a lot of this is driven by a virtual evolutionary desire to leave a “mark”, a cultural or societal equivalent of passing on ones genes (or meme’s I guess). Maybe so but the I think its fair to say that this trait is part of being human and only the culture or environment we live in regulates the strength or drive behind it.

What relevance is this to social media?

Cheers

Jim

Before the internet, the printing press, the written word and even language, we as humans started to communicate and connect with each other and have kept at it ever since. What’s this got to do with Enform? Everything.

More soon

Cheers

Jim Gurieff