Continuing on from last week’s theme of the predicted strength of advertising spend growth on TV and the Internet, its inevitable that this would point to an acceleration in convergence between the two. The significance of this headline and the underlying technology change driving it is the merging of the TV or home display panel [...]

Publicis Groupe’s ZenithOptimedia is revising up its forecast of 2010 global advertising growth from 0.9 percent to 2.2 percent – its second consecutive upgrade following 18 months of downgrades. Across the media, it’s largely thanks to an anticipated 4.3 percent more TV ad money and 12.9 percent more online ad spending. But newspapers and magazines [...]