Continuing on from last week’s theme of the predicted strength of advertising spend growth on TV and the Internet, its inevitable that this would point to an acceleration in convergence between the two.
The significance of this headline and the underlying technology change driving it is [...]
Tag Archives: Internet and TV
55% of TVs to Be Internet-Connected by 2013*
May 16, 2010 – 12:13 am
TV, Internet Will Lead Advertising Back Up As Print Wanes
Publicis Groupe’s ZenithOptimedia is revising up its forecast of 2010 global advertising growth from 0.9 percent to 2.2 percent – its second consecutive upgrade following 18 months of downgrades.
Across the media, it’s largely thanks to an anticipated 4.3 percent more TV ad money [...]