Given how the lives of today’s generation of teens are so intertwined with technology, most notably the Internet, it’s become especially important for web designers to be mindful of the Internet habits of teenagers when designing websites. Short attention spans, information just a click away, and text message interruptions are the norm with teens, which [...]

According to an August 2011 study done by the Internet Advertising Bureau (IAB), search and video advertisements are far more effective “calls to action” when compared to several other types of digital ads. The study, titled “Affluent Consumers in a Digital World,” shows that a little over 40 percent of consumers who view video and [...]

Because of the incredibly efficient and fast rate in which information is disseminated on the Internet, most Internet users no longer read Web content word by word. Instead, users now skim through web pages, picking out keywords and phrases that pique their interest or are relevant to them in some way. Notable studies involving a [...]

With more than 72% of companies having a social media strategy in place, there’s no denying it’s the new norm. A study by Kingfish media* shows that of the remaining 27% that has lagged behind, 80% are planning to have one within a year, 9% has not decided yet, and 11% have decided to leave [...]