Second on our list of Social Media Myths, “I can’t measure the effects of my Social Media efforts.”
Unlike traditional marketing where you can simply give out flyers on the street and wait for potential customers to start making them calls and visits to measure your efforts, it takes more to measure social media. It might [...]
Tag Archives: Social Media
Top 5 Social Media Misconceptions Exposed – Part 2
June 20, 2010 – 12:03 pm
Enform releases results of Australian automotive performance usomer survey 2009
September 1, 2009 – 12:06 pm
Enform has released the results of the Australian performance products usomer survey to help automotive performance brands better understand their customer and the rapidly changing market. Enform targeted over 15,000 performance enthusiasts and industry participants and invited them to complete an online survey.
The survey covered the following issues:
sources of performance product information and research used
purchasing intentions including [...]
Enform, define “usomer”?
August 17, 2009 – 10:10 am
Enform created the term “usomer” to describe the user or customer that actually makes the buying decision. So why not just call them the customer or user?
Because in many industries and markets the ultimate buying decision is split between several possible levels in the distribution chain or vertical channel. Equally, the same product may appeal to [...]
Facebook matures, good and bad
August 10, 2009 – 11:58 am
Some interesting recent stats on Facebook Everything You Never Knew About Facebook, also summarised below.
Meanwhile sub 18 year olds are leaving or avoiding Facebook and fragmenting into other sites that are yet to register on business radar. Arguments are starting over kids rejecting parents as “Friends” and the whole thing is starting to migrate toward [...]
Credibility or simply a fashion statement?
July 31, 2009 – 4:04 pm
British ministers get Twitter guide
That’s the heading of a recent article in The Australian newspaper, link
http://www.australianit.news.com.au/story/0,24897,25851720-15306,00.html
Apart from the endorsement and implied credibility for what is obviously becoming one of the most important broadcast social media channels of the day, there are a number of really interesting points here… but wait. Didn’t I just say “broadcast” social media? Isn’t [...]
Whiteline launches new web site
July 27, 2009 – 9:47 pm
Whiteline launches its revamped web site with a fresh focus on social media and Web 2.0. Whiteline was one of the pioneers consumer advocacy and an early adopter of web technologies. With a global focus, the site follows the brand offering global dealer and distributor integration.
What is a Net Promoter Score or NPS*?
Enform Networks is not aligned with Satmetrix or Bain & Co though we value and use the NPS* system to help clients build better and stronger brands that can grow at a faster rate. Global research (including Australia) has shown that brands with the highest NPS in their sector consistently out perform their competitors in [...]