Enform has released the results of the Australian performance products usomer survey to help automotive performance brands better understand their customer and the rapidly changing market.  Enform targeted over 15,000 performance enthusiasts and industry participants and invited them to complete an online survey. 

 The survey covered the following issues:

• sources of performance product information and research used
• purchasing intentions including most likely buying channels
• online sources used for researching or buying performance products
• performance brands used in Australia, awareness and related Net Promoter Scores (NPS)*

Jim Gurieff, director of Enform says, ”We believe the results of the survey have uncovered a great opportunity for any Australian automotive performance brand that is looking for export opportunities and more effective and efficient ways to market their products in the performance sector.”

 A highlight summary of the questions and answers can be downloaded here.

Enform Networks is not aligned with Satmetrix or Bain & Co though we value and use the NPS* system to help clients build better and stronger brands that can grow at a faster rate. Global research (including Australia) has shown that brands with the highest NPS in their sector consistently out perform their competitors in growth and financial performance.

 In a nut shell, NPS is a simple but remarkably effective new method for measuring customer loyalty. A higher NPS delivers more powerful and more vocal customer advocacy resulting in cascading brand referral independent of conventional marketing and promotional spend.

NPS provides a simple comparable measure of customer satisfaction and future business growth by looking at customer loyalty perception which is often different to performance perception. That is, a brand or company could be considered as a “can do better” in its delivery performance while still retaining an excellent NPS indicating a strong referral and recommendation base.

For this reason Enform places high value in NPS when planning and deploying usomer promotion and support campaigns to create and leverage the “Buzz”.

The web and social media turbochargers the speed and reach of any message.  It will therefore leverage and multiply the result toward the positive or negative.

Click the link to download a copy of our NPS Explained document enform_nps_outline1

Its a good thing to know what your customers think and how they behave. We thought we’d try and help by launching an online global survey to ask usomers (customer or users) what they think and how they see the automotive performance industry and its brands.

If you’d like to help (or just have a rant) you can follow the link to the survey here and do it online, should only take a few minutes. And if you do, you go into the draw for a bunch of online shopping vouchers worth US$50.

Remember, they can’t help you if you don’t help them so get involved and enjoy the benefits.

Enform Australian Business Travel Survey 2009

Enform Networks releases the results of Australia’s first comprehensive business travel survey covering brands, technology, emerging trends and the realities of a changed economic climate.

Enform targeted over 300 Australian based senior executives in the corporate sector who regularly travel and those who manage, administer and/or arrange corporate travel on behalf of the business.

The Enform Networks’ Business Travel Survey covered the following issues:

• business travel management in the current economic climate
• business and corporate travel trends in the current environment
• sources of travel information and research used
• technology, systems and how they relate to travel management
• user and traveler preferences and priorities
• business travel brands used in Australia, awareness and related Net Promoter Scores (NPS)*

*Net Promoter Score index – for more on this important consumer advocacy metric visit www.netpromoter.org

The linked en_biztravelsurvey2009_summary document provides details of the questions along with a short summary of key findings. Additional information is available upon request by contacting Enform Networks.

• Business travel management in the current economic climate
• Business and corporate travel trends in the current environment
• Sources of travel information and research used
• Technology, systems and how they relate to travel management
• User and traveller preferences and priorities
• Business travel brands used in Australia, awareness and related Net Promoter Scores (NPS)*

We hope to have a summary of the results soon.