Web analytics is one of the most powerful yet underrated online marketing tools on the web. Google Analytics is not the most powerful but it has one significant advantage over many others – its free.
Wikipedia defines web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web [...]
Tag Archives: voice
Web analytics, use it or ignore it and hope your competitor does too.
October 19, 2009 – 7:41 pm
By Jim Gurieff
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Posted in Blog, Research, tools
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Also tagged analytics, permission based marketing, Research
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Comments (0)
Credibility or simply a fashion statement?
British ministers get Twitter guide
That’s the heading of a recent article in The Australian newspaper, link
http://www.australianit.news.com.au/story/0,24897,25851720-15306,00.html
Apart from the endorsement and implied credibility for what is obviously becoming one of the most important broadcast social media channels of the day, there are a number of really interesting points here… but wait. Didn’t I just say “broadcast” social media? Isn’t [...]